Vacanceselect is a specialist in selling holidays on campsites throughout whole Europe. We created their new online platform for consumers to book their family holidays in a stressless and inspiring environment. 95% of their sails are done online, millions visit their website.
This project started with extensive research. We created persona’s, customer journeys and design principles. With which we created a new visual online brand. In this early stage we invited users for concept and usability tests. They surpassed every expectation.
With a small but highly motivated scrum team we finished the first, fully responsive, release after 3 months. After that sprints kept coming. The design iterated to a higher level, thanks to user insights and analytics.
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