website redesign


Inspire to convert
Stress free

holiday shopping

Vacanceselect is a specialist in selling holidays on campsites throughout whole Europe. We created their new online platform for consumers to book their family holidays in a stressless and inspiring environment. 95% of their sails are done online, millions visit their website.

This project started with extensive research. We created persona’s, customer journeys and design principles. With which we created a new visual online brand. In this early stage we invited users for concept and usability tests. They surpassed every expectation.

The best holidays begin at

With a small but highly motivated scrum team we finished the first, fully responsive, release after 3 months. After that sprints kept coming. The design iterated to a higher level, thanks to user insights and analytics.



Would you like to get in touch with me? Just send an e-mail to or call +31636058061.